Tag Archive for 'third wave'

OMG. WTF? Starbucks buys Clover (Coffee Equipment Company).

First I read this. And I thought, well, if Starbucks wants to put Clovers in their stores, then, I support that. it puts money into a company that deserves to expand. It puts a machine that can be used to help educate people to the variations of different origins, estates, lots, etc in a huge number of stores. Places where asking what an origin is (to the barista) is just a return of blank stares. I am fully aware that it isn’t going to change the mediocrity of their coffee, just as (re)training their baristas for 3 hours isn’t going to turn their shops into a place to go for an exquisite ristretto mean to be savored. But Starbucks isn’t the bottom of the barrel, either.

But then I read the link he pointed to. And my heart sank. Oh shit. Starbucks didn’t purchase a bunch of clovers - which would likely have pushed the price down, making it more reachable to the micro-level, third-wave (insert term of choice) specialty roasters and cafes that really really lust after these things for the sole purpose of being able to present amazing coffees better. They went out and fucking bought the company. I agree with Tom. This is a sad day for specialty coffee. 
I guess we all have to start saving for something like blue bottle’s siphon bar.