One thing I meant to write but forgot to add at the end of that last post was, was that the griping that is abounding all over the place only shows that what what the inventors, developers, marketers have all created is not just their own thing. It has taken on a life of it’s own, and the people who have participated in it’s life so far feel (deservedly) attached to that. And that does mean that the idea has a life of its own. Beyond Starbucks… beyond clover…
So even though it sucks right now, and is going to impact the course of specialty coffee – how exactly I am not certain – they had the right to do what they did. And good for them. So, but probably, in a way no one is seeing at the moment (well, 1 person is, but he or she is diligently working in secret, at an accelerated pace…) it will eventually be good for everyone. Remember that Starbucks is at least indirectly responsible for George Howell’s founding of the Cup of Excellence program. And that is a greater deal for specialty coffee than 1000+ Coffee Connections were ever going to be.
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